OMG Brand Story

Like most villain origin stories, the heart of why we do what we do stems from a painful moment in the past …
OMG Brand Story - Deep Elum

Just kidding … sort of … our founder, OMG, was more like “irked” when she unleashed OMG Brand Story into the world. Not to mention, she uses her powers for good and not evil. But we digress …⠀⠀⠀ ⠀⠀ 

Our CEO and founder, Olivia M. Gonzalez, has always been just a little too “different” A little too curious, a little too smart, a little too outspoken, and a little too creative. What the world deemed “a little too much.” 

While she embraced the “too much” as the source of her magical and purposed superpowers, she learned early on that showing up and showing out as your badass self sometimes requires permission in a world where “normal” is the standard. While OMG’s creativity, talents, and leadership skills were welcomed, it worked best if she asked permission to be herself fully. ⠀⠀⠀⠀⠀ ⠀⠀ 

In her corporate career, lack of permission sounded something like, “Love your ideas, but you’re a little too intimidating for so-in-so. If you could just dial back …”⠀ 

“You’re amazing — maybe just a little too direct — aggressive.”⠀
“That’s so great you can do that, but we just need you to do this one thing only because that’s a little too close to so-in-so’s thing they like doing.”⠀

Needless to say, our leader felt trapped — irked — and fed up about needing to ask permission to be the REAL OMG.

Kind of like the goose who laid the golden eggs: Cranking gold for corporate giants but stuck in that cage!⠀⠀ ⠀⠀⠀ 

One day, while sharing her frustration with a mentor, she was reminded that the ONLY person who could give her permission to show up and show out — freely and boldly — to shatter the cage and step into her purpose … was her!  

You should have seen the look on her face when it clicked, too — priceless. 


She took back permission and unleashed her magic — her gifts and purpose — by launching OMG Brand Story. It’s now our mission to help others dare to believe in the power of their own stories and unleash their greatness into the world! 


Team OMG is backed by over 20 years of corporate industry experience. Our leader, OMG, has been a trusted advisor to household names, including Toyota USA, GameStop, TGI Fridays, Rave Restaurant Group, North Texas Food Bank, and has helped over 100 brand leaders and business owners build their brands.

Our team has over 10 years in strategic brand development, brand communications, graphic design, social media, and brand culture-building experience.  

We help experienced entrepreneurs first clarify and develop their brand guidelines, including their brand purpose, position, and messaging, so they can then show up and show out as their authentic selves, daring to believe in and embracing the power of their own stories.  


Using our signature process, The Brand Originality Matrix, we help businesses identify what’s at the heart of their brand, target business outcomes, and optimize their business through proven brand development strategies. We offer “do with you” and “do for you” services for both corporate and entrepreneurial clients.  

So, what are you waiting for?
Let us help you build your brand from ABC2OMG! 


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